There
are less market stores which work on farm-to-fork approach. This model
guarantees the freshness of perishable items by utilizing the time and every
single accessible asset by providing various opportunities to the farmers for
their diligent work. Hyderabad based Heritage Fresh is such service provider
which not only uses this methodology in its operations, but also works towards
resourcefulness of all the perishable items. It is satisfying its customer base
across 70 stores in Bangalore and Chennai apart from its home ground,
Hyderabad.
Heritage
Fresh is a retail chain owned by Heritage Foods, which is the biggest private
division journal endeavor in South India. The guardian association, Heritage
Groups was founded by Shri Nara Chandra Babu Naidu in 1992, with the end goal
to spread happiness and promote health amongst Indian masses.
At
the point when Heritage Fresh was set up just about 9 years back, individuals
knew it with the name Fresh @ whose first store was opened in Hyderabad only.
When
it comes to Heritage Foods Owners, the most renowned name people come across is
Jagadish Krishnan, who is the Chief Operating Officer of Retail and Bakery
Division at Heritage Foods Limited. He is contributing from the last 8 years in
making the organization a successful endeavor subsequent to his joining.
Majority
of sales of the Heritage Foods originates from perishable items including
dairy, fruits and vegetables. Heritage Fresh has made an exceptional back-end
interest in perishable sector as it has put more than Rs 300 crore in its
retail business till now. The Heritage Fresh's turnover was Rs 327 crore in
financial year 2012-2013 which is expected to cross Rs 400 crore before the end
of current fonancial year.
Relationship
Farming is the engagement model of farm-to-fork concept. This methodology spins
around the development of farmers and progress of the same which is possible by
providing them resourceful inputs. It likewise focuses on enhancing the
productivity of farms along with farmers. After that the farmers are free to
offer their products to Heritage Fresh or their preferred retailer.
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